Desert Sunday co. - Case Study (the first 30 days)

When Prosper Media Services took over social media for Desert Sunday on September 1, 2026, the goal was straightforward: create a more consistent presence, introduce the boutique to more potential customers and use social media to drive people beyond the post and toward the business.

After just 30 days, the numbers are already moving in the right direction.

Compared to the previous month, before working with Prosper, Desert Sunday saw growth across every key Facebook metric:

25.5K impressions
Up 10.4% from 23.1K

14.4K views
Up 19% from 12.1K

169 interactions
Up 59.4% from 106

The nearly 60% increase in interactions is especially encouraging because it shows that we're not simply putting Desert Sunday in front of more people. More people are engaging with what they're seeing.

Instagram showed an even bigger increase in visibility during Prosper's first month:

10.3K views
Up 18.4% from 8.7K

5.4K reach
Up 92.9% from 2.8K

288 interactions
Up 10.3% from 261

In just one month, Desert Sunday nearly doubled its Instagram reach, putting the brand in front of thousands more potential customers.

Prosper also used a targeted paid-social strategy throughout September.

Across 9 ads, Desert Sunday spent just $101.04 and generated:

7.8K ad views
5.7K reach
498 landing page views

That comes out to approximately $0.20 per landing page view.

Rather than simply paying for impressions, the campaign was designed to encourage people to take another step and visit Desert Sunday's website or Facebook page.

The first month wasn't about chasing a viral post.

The focus was on building consistency around the Desert Sunday brand while combining organic content with small, targeted ad spends.

Content highlighted products, seasonal promotions, sales and the brands available through Desert Sunday, while paid campaigns helped put that content in front of additional potential customers.

At the same time, Prosper began developing October content in advance, including promotional graphics, seasonal campaigns and additional complimentary content for Breast Cancer Awareness Month and Halloween.

The goal now is to build on that momentum, continue expanding Desert Sunday's audience and turn increased visibility into more website traffic, customers and long-term brand awareness.